AGENCY: DDB DUBAI
GROUP CREATIVE DIRECTOR / WRITER
Look around you and you’ll notice how isolated and disconnected we are from each other at times. McDonald’s wanted to spotlight this issue while finding a way around it.
To do so, we devised a social experiment that demonstrated how great tasting food thaws the ice, bringing people together. Over delicious food, bonds are forged and moments of solitary silence are transformed in hearty laughter and even newfound friendships. McDonald’s amplified this message across its social handles, to much success. Proving that great tasting food has the power to connect people from all walks of life.
