AGENCY: DDB DUBAI
GROUP CREATIVE DIRECTOR / WRITER
In a world moving at warp speed, people appear isolated and disconnected from each other. McDonald’s wanted to spotlight this issue while finding a way around it.
So we devised a simple social activation to show how great tasting food can help thaw the ice, bringing people together. By sharing a meal together we showed how bonds can be forged if we just sit down and chat. McDonald’s amplified this message through this activation across all its social handles, to much success. Great tasting food brings people together. And when that happens, strangers becomes friends.