C2 UAE
Executive Creative Director /Writer
What the future has in store for us is pretty much an open question. And yet everyone believes that they know exactly what's coming around the corner. It's the reason why Audi believes that 'The Future Is An Attitude' more than anything else. An attitude that can adapt seamlessly to anything that comes its way. This is what we wanted to spotlight with our latest brand film. And by putting the Audi E-Tron GT front and centre, we showed Audi's ability to drive innovation, design, and performance into the future.
C2 Comms
Executive Creative Director
Every pundit is punting about what the future holds in store for us. But it’s speculation and conjecture at best. It’s the reason why Audi believes the future is more an attitude. One that can seamlessly adapt to the road ahead by embracing innovation, performance and design. We unpacked this philosophy in our latest integrated brand campaign for the brand with the Audi E-Tron GT front and centre moving towards the future with finesse and aplomb.