DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
When it comes to the quality of their ingredients, McDonald’s comes under tremendous scrutiny. Although the truth is the company has made huge strides over the years, using the freshest of produce while offering great tasting food to its loyal customers around the world. We had tell this story of change. And we found a unique way to tell it. One that used the iconic McDonald’s Drive-Thru to propel the narrative of Every Day A Better Day.
This campaign was supported by tactical social and digital assets that allowed consumers to see firsthand what actually goes into their food.
To unveil McDonald’s new brand positioning of Life Tastes Better Together we explored the trials and tribulations of the most universal of human collectives, the family. And how great tasting food is the quintessential ingredient that keeps families connected through life’s ups and downs.
DDB DUBAI
GROUP CREATIVE DIRECTOR
To dramatize the speed of McDelivery, we turned the colours of the blur and whiz into McDonald’s iconic food. It was as simple as that.
