DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
It’s imperative we use social media responsibly. So we wanted to create a show-stopping activation (quite literally) on behalf of our client Alfa Telecom to encourage people to share things responsibly on their social handles. To draw a clear distinction between what’s sharable and what’s not. Because quite often that line get blurred.
So we transformed windows across Beirut into smartphone screens to display acts of irresponsible sharing that would shock passers-by. The Window Watchers activation generated tremendous organic reach and awareness on social media helping drive home the importance of sharing things responsibly on social media.