DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
We’ve all heard the age-old adage ‘so quiet you could hear a pin drop’. So we took that expression onboard to create these spots for the Whirlpool T50 Washing Machine with the Quiet Wash Feature. It drowns out the annoying hum that comes with washing clothes. Now you can hear all the other interesting sounds around the house. We attempted to make cheeky little online films on the back of this. But we ran out of budget.
Easter Egg: That’s my VO. I was so frustrated with the talents we brought on board that I decided to voiceover the spots myself. Lo and Behold this campaign went on to do wonders at every awards show.