AGENCY: JWT DUBAI
ASSOCIATE CREATIVE DIRECTOR / WRITER
You can pick a lock with your fingers. That’s fine. But certainly not food that’s stuck between your teeth. It’s unhygienic, undignified and facially unflattering. So it’s best that you reach for a pack of Reach Dental Floss to get the job done. So we just took the visually whimsical way in without any overthinking. And the result was this. It turned heads and got folks talking, which was exactly the intention of the campaign.
