AGENCY: WUNDERMAN THOMPSON DUBAI
ASSOCIATE CREATIVE DIRECTOR / WRITER
It’s true that Children see the world through a playful lens at times. With their imagination on overdrive, they flip the world around them in cool and unexpected ways. Smarties, the iridescent chocolate coated candies, appeals to young kids with its poppy colours and rich chocolate taste. A pack of Smarties is the kind of sweet treat that kids covet to help them inject some fun into a world that can be a little humdrum.
So we created a series of interactive posters across the city of Dubai that allowed people to see the world through the eyes of children. People stopped, stared and then broke into smiles.
