AGENCY: WUNDERMAN THOMPSON DUBAI

ASSOCIATE CREATIVE DIRECTOR / WRITER

Children see the world through a very different lens. A world that triggers their imagination in truly playful ways. Smarties wanted to open up that world to the rest of us. To show how a colourful imagination can help you see and experience things around you very differently. A series of interactive outdoor posters across the city of Dubai made people stop in the their tracks and put a smile on their face.