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Hi, I'm Zahir.

And I like moving the needle.

That’s pretty much the long and short of it.
And so I throw myself into exciting and at times unfamiliar spaces because that’s where all the interesting stuff is playing out.

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Now what do I bring to the proverbial table? Well for starters, cool ideas that people like passing around. Versatile strategic thinking. Innovative delivery mechanisms that cut through the clutter. And a collaborative approach because good heads around the table make better, so much better.

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My work on brands like McDonald’s, Audi, Pepsi, Nestle, Kraft, Whirlpool, Henkel, Emirates, Citibank and Porsche to name a few, have won accolades at the biggest and most competitive Advertising Award Shows: D&AD, One Show, ADC, Andy Awards, Clios, Cannes, LIA, NYF and Effies. Not to mention regional award shows.


Even on my craziest of days, I huff a 10K run, read the good bits of the New York Times, curate an Instagram post and make messy attempts at abstract art with my daughter.